Celebrate Kylie: Three Years Ago "Timebomb" was Released

Today...We celebrate the 3rd birthday of Kylie Minogue's number one hit "Timebomb!"
It was released as a non-album single on May 25th 2012 by Parlophone, three days before her 44th birthday, as part of Kylie's K25 celebrations, commemorating 25 years in the music industry. The song was written by Karen Poole, Matt Schwartz and Paul Harris, while production was handled by Schwartz and Harris, who helped produced her previous album Aphrodite. The song was expected to be released on Minogue's The Best of Kylie Minogue 2012; however, it was instead included on her box set K25 Time Capsule. On June 26 2012, it was announced by EMI that due to the heavy promotion of "Timebomb", the song would be released on CD. There are only a total of 5,000 copies released worldwide which were only available via her website.
"Timebomb" received critical acclaim from most music critics, who praised Minogue for getting back to her signature dance music. Critics also praised composition and hook and noting it as one of Minogue's best, and was even listed by PopCrush the "Best Dance Song of 2012". The song has achieved moderate chart success in Europe and Australasia, charting within the Top forty in Australia, Spain, Ireland, New Zealand, Scotland and the United Kingdom. It sold 10,044 copies in its first two days in the United Kingdom. It became Minogue's first number one on the ARIA Dance Chart. Despite modest success in those regions, the song was eventually released in North America, and received quite better peaking success, reaching the number-one spot on the US Hot Dance Club Songs, as well as appearing on the Canadian chart.
Directed and edited by Christian Larson, the accompanying music video for the single was shot in Soho, London. The video shows Minogue dancing in a white room, as well as walking and driving through the streets of London. At the end, it shows Minogue dancing and eventually driving away with a biker. The video also received positive reviews from critics, who noted Minogue's re-invention of her previous singles "Spinning Around" (2000) and "Can't Get You Out of My Head" (2001), as well as praising her fashion imagery. The video recently reached over 18 million views on YouTube.
The video begins with Minogue filming her music video, on May15 2012. After the shoot, she leaves the studio, wearing the leather jacket with a red heart featured on the single's artwork, and starts singing the song. She then strides confidently through various London back-alleys, bumping into a man carrying a boombox (Cesare Polini), 
and taking a phone off a cafĂ© table—showcasing a camera angle inspired by Instagram—, and arrives at a nightclub. She stays there, dancing to the song's chorus, before leaving and continuing her walk down Old Compton Street, Soho. The street scenes are interspersed with distorted shots of Minogue dancing in a brightly lit, white room. She then climbs into a car, ordering the driver to "drive". The pair travel through London, along busy streets, where Minogue greets one of her fans in a nearby car.
Night falls, and she exits the car in Chinatown, London, pursued by an unknown man. She runs through an alley, and kisses a man, dragging him into a nearby building. She removes her jacket, revealing a provocative dress, and dances seductively next to a motorcycle.
They then both leave the building, with the man driving the motorcycle, and stop in a crowded street. Minogue dances on the back of the motorcycle, and in the middle of the street, while the man circles her, performing a wheelie. The video ends with the crowd looking on, as the pair perform a burnout, and leave the alley.
Kylie performed "Timebomb" for the first time at the semi-finals of The Voice in the United Kingdom. She wore a jacket similar to the one featured in the music video, and the same hotpants as worn in the music video. She danced in front of graffiti walls, and in front of a giant heart on a video screen.
In early 2012, pictures surfaced of Minogue in London, England for the filming of her music video. The pictures featured Minogue with denim hot pants, a heart-shaped jacket and heels on a rainy day in London. 
It was then announced on her website that when the countdown on her website was unlocked, it would reveal the music video of the single. The video was directed and edited by Christian Larson, and produced by Black Dog Films. The Chimney Pot Stockholm and Uncle Berlin were in charge of visual effects.
Visually, the story is presented from various perspectives, such as security cameras, stares of passers-by, smartphones, etc. The video also makes prominent use of black and white, and sepia tone, with the beginning filmed almost entirely in grayscale, although colour eventually gains preeminence.
For the Twitter contest, fans had to unlock the video. In total, 25,000 fans unlocked the video in less than 43 minutes, setting a new Twitter record for having the fastest hashtag time by anyone. Minogue then tweeted, "You did it!!! I wanna wanna whoop."
Timebomb" received general praise from most music critics. Popjustice described "Timebomb" as "amazing." Critics at directlyrics.com were appreciative of the song, commenting that '"Timebomb" is a funky electro-pop number in which Kylie gets her soft vocals going for the verses, while everything turns into pop paradise in the chorus.
The song made a debut on tour when it was used as the third song in Minogue's 2014 Kiss Me Once Tour, following performances of "Les Sex" and "In My Arms". 

"Timebomb" is so fresh, so seductive, so Kylie and the amazingness of the chorus catches you completely off-guard.' Robert Copsey from Digital Spy gave it a positive review, awarding it four stars out of five. He praised the single for getting back to basics saying "In that time she has rarely strayed from the very centre of the dancefloor, so it's hardly surprisingly that 'Timebomb' feels like a gentle jog in the park for her". He also compared the song to her previous singles "Come into My World" and "Love at First Sight" and labelled it as a 
"instant disco-pop perfection".
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#CelebrateKylie #Whoop

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3 comments:

Nate said...

Love timebomb!!!!

Teddi said...

I really cannot say this is one of her finest moments, but still, it is Kylie. She elevates the song!

kyliesque said...

Still having the same excitement I had when I first listened to it! Love Timebomb!!